
Quality, Sustainable, Attainable
With over 60 years of combined industry experience—and counting—our founders have been listening closely to what matters most to you. We exclusively sell our own products and stand by them wholeheartedly. We only offer products that we confidently use ourselves. We don't believe in the inflated premiums of big brands that offer no added value, focusing instead on delivering quality, sustainability, and affordability. Our mission is to make exceptional products accessible to the widest audience possible.
Our Brand Ethos
We don't just sell eMobility, we empower a lifestyle of freedom, innovation and collaboration within a vibrant, people-first community.
It's our time, it's our planet, it's our journey.
Choose the freedom to Soar Beyond.


Made to last
Our quality-first approach drives us to push boundaries every day, so you can trust in products that simply work. Quality and reliability are core values of everything we do because we believe in creating lasting value, not contributing to fast fashion or wasteful consumption. When you choose a Soar product, you’re choosing a companion that’s ready to perform, time and time again. Built to last, designed to inspire.